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PERFORM | RISE | PACE
Compose Sales Partners is a practitioner-led sales transformation practice, built on two decades of senior commercial leadership across global consultancies, technology, telecommunications, software and information businesses. The mission is unchanged from day one: give organisations the operating foundations that lasting sales growth depends on.
We work with organisations whose commercial ambition has moved ahead of their sales operating model and infrastructure. That means go-to-market design, sales operating model definition, sales process redesign, sales enablement and pipeline programmes, and the execution rhythm that holds all of it together.
Everything runs through the COMPOSE Sales Model®: six core transformation pillars, three delivery frameworks and a sales diagnostic that separates the problem you have from the one you think you have.
We diagnose, we design, we build alongside your team, and then we hand it over working.
The number went up again. You already knew it would.
Hit it with the team you have, or with people you still need to find, put in the right patch and get productive before the half closes. Meanwhile a proposition is launching. A competitor has changed the conversation. And your buyers are doing half their homework without you, increasingly with AI, before they will even take the meeting.
So the strategy needs to account for it, the operating model needs to have all the functions and players working properly as one, sales processes have to keep up. The systems have to give you a forecast you would actually bet on. The enablement plan needs to be ready before January, not by March. Kick-off has to turn all of it into one story the whole field believes. And the board wants to know what AI is doing for the number.
And there is the quieter stuff nobody puts on a slide. The training went really well and the behaviours look much the same. The cadence was designed beautifully and never quite made it into the weekly drumbeat. The process is live, and people find their way around it, or tell you it slows them down.
None of that is anybody being difficult. It usually comes down to four things. How you sell. How you are led. How your people are supported. And how the business runs underneath all of it. Fix one and the other three quietly pull it back.
Every engagement runs on it. Nothing gets designed until the evidence says what to fix, and nothing gets built that your team cannot run without us.
45 dimensions, four evidence streams, one prioritised plan.
Culture, operating model, people, operations, strategy, experience.
PERFORM, RISE and PACE take the diagnosis through to delivery.
We help you find what is really in the way, design and deliver the change, and stay close to advise and coach as it begins to embed. Outcome driven throughout, and built to last well beyond the engagement.
Understand the journey
We establish what is needed to accelerate commercial performance, across execution, infrastructure, capability and behaviour. The opportunity sized, the priorities set, and a plan the business can move on.
Design the future
We help you through the transformation across sales strategy, operating model, people, operations, culture and experience. All the parts that must change, done collaboratively with your team.
Embed the change
We work alongside senior leaders before, during and after the change, wherever support is needed. Available as a standalone coaching relationship, not only alongside delivery.
Two decades of running commercial functions inside global consultancies, technology, telecommunications, software and information services businesses. Proven at scale, flexible by design.
years
Leading commercial transformation, in-house and in consulting.
sellers
The range of sales organisations transformed, from scale-up to enterprises.
growth
A track record of supporting sustained sales growth after the programme ends.
markets
Across EMEA, the Americas and APAC, in single-global and federated structures.
We help you find what is really in the way, design and deliver the change, and stay close to advise and coach as it begins to embed. Outcome driven throughout, and built to last well beyond the engagement.
Twenty years across global consultancies, telecommunications, technology, software and information services taught us the same lesson repeatedly. Organisations are rarely short of insight. They usually understand their problems better than any outside party will after six weeks. What breaks down is the point where findings have to become owned work, in the right order, with a rhythm that survives the quarter.
That is why Compose is built the way it is. Fewer engagements, led personally, with specialists brought in where real depth is needed. Nothing handed to a junior bench. Nothing left depending on us. The COMPOSE Sales Model® exists so the same discipline applies every time: evidence before design, the whole function rather than one slice, and a handover that actually happens.
Umar Gill, F.ISP
Managing Partner, Compose Sales Partners
Straight answers on what sales transformation means and how we work alongside your team.
Sales transformation is changing how an organisation sells: the go-to-market strategy, the operating model behind it, the process sellers follow, the capability they have and the rhythm leadership runs it on. It is broader than sales training or a new CRM, because it changes the system rather than one part of it.
We are practitioners rather than consultants. The work is led by people who have run these programmes inside global businesses, not designed them from the outside. We work as part of your team, and we stay until the change holds rather than handing over a deck and leaving.
The best first step is a simple conversation about where your sales organisation stands, and what to fix first. No pressure, no pitch.
Compose Sales Partners
6th Floor
37 Lombard Street
London
EC3V 9BQ
Compose Sales Partners
20-22 Venture West
Greenham Business Park
Newbury
RG19 6HX
COMPOSE Sales Partners, the logo, COMPOSE Sales Model® and COMPOSE Sales Kick-Off Model™ are trademarks and service marks of Compose Sales Partners Limited. PERFORM, RISE and PACE are its proprietary frameworks. All other brands and product names are the trademarks of their respective owners.
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